If you DJ, run a creative business, or sell anything online, you probably know this feeling:
- People visit your site, send DMs, fill in forms… and then nothing.
- You mean to follow up, but client work, gigs, and life get in the way.
- Social posts do well for a day, then disappear into the feed.
The problem usually isn’t lack of interest. It’s lack of a simple system that catches people when they’re warm and follows up automatically.
That’s where ActiveCampaign comes in: email marketing and automation that helps you stop leaking leads and start turning interest into bookings and sales.
Ready to try it as you read? Click here to start your free ActiveCampaign trial now.
Why ActiveCampaign
You don’t need another complicated “all in one” platform. You need a tool that quietly does three things well:
- Collects contacts (from your website, forms, checkouts, events)
- Sends the right emails automatically (welcome, nurture, offers)
- Keeps track of who’s ready to buy (simple CRM when you need it)
That’s ActiveCampaign.
Compared to basic newsletter tools, you get:
- Visual automations instead of one off blasts
- Tags and segments so buyers and non buyers get different messages
- The option to track deals if you sell services or B2B, not just products
You still get:
- Drag and drop email builder
- Templates you can tweak
- A clean way to see who opened, clicked, and visited your pages
You don’t have to use every advanced feature. Start with one list, one automation, and build from there.
Quick Examples / Use Cases
1. DJs & Performers
You might run Deft DJ Tips, gig regularly, or sell edits, mixes, or tickets.
Simple setup:
- Lead magnet: exclusive mix, guestlist signup, or “behind the scenes” breakdown
- Automation: 3–4 email sequence:
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- Email 1: deliver the mix + your story
- Email 2: behind the scenes content or video
- Email 3: upcoming gig dates / new release
- Email 4: light offer – tickets, Patreon, merch, or lessons
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ActiveCampaign lets you:
- Tag people by city or interest (e.g. “Manchester”, “Edits”, “Lessons”)
- Email fans in a specific area when you announce a show
- Give promoters a more professional follow up experience
No more relying only on Instagram stories that disappear in 24 hours.
Want this working for you next week? Click here to start your free ActiveCampaign trial now.
2. Solo Creators & Coaches
You might be a coach, course creator, designer, or consultant.
Simple setup:
- Lead magnet: checklist, mini training, or short PDF
- Automation: 3–5 email welcome series
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- Email 1: deliver freebie + set expectations
- Email 2: quick win tip
- Email 3: case study or client story
- Email 4: invite to book a call or buy your starter offer
-
ActiveCampaign handles:
- Opt in form and tagging (“Lead magnet: X”)
- Sending the sequence automatically
- Letting you see who opens, clicks, and books
3. Online Stores
You might sell merch, presets, or physical products.
Simple setup:
- Lead capture: “10% off” pop up or buying guide
- Automation:
-
- Welcome sequence that tells your brand story + shows bestsellers
- Abandoned cart emails
- Post purchase “thank you + how to use” email, then cross sell
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ActiveCampaign connects to popular platforms so you can trigger:
- Abandoned cart emails when someone almost buys
- Review requests after delivery
- Product specific follow ups based on what they purchased
How It Works
You can ignore most advanced features at first. Focus on three pieces:
- List: one main list for your audience (e.g. “Newsletter”)
- Tags: small labels like “Lead magnet: DJ mix”, “Customer – course”, “Interested in coaching”
- Automation: a visual flow that says “when someone signs up here, send these emails in order”
Your first automation can be:
- Trigger: joins your main list via a specific form
- Action: add tag “Lead magnet: X”
- Action: send Email 1 immediately
- Action: wait 2 days, send Email 2
- Action: wait 2 days, send Email 3, and so on
Once that’s running, every new subscriber gets a consistent experience with zero extra effort from you.
Is It Right for You?
Good fit if:
- You already get at least some leads, subscribers, or customers
- You have (or plan to have) more than one offer
- You’re tired of copying and pasting similar emails and DMs
- You’re willing to spend a few focused hours setting up a simple system
In that situation, ActiveCampaign for small business is usually worth it because one extra client or a bit more conversion from your existing traffic can cover the cost.
Maybe not yet if:
- You’re at day zero with no offer and no audience
- You only send a newsletter once in a blue moon
- You know you won’t touch any setup for months
You can start simpler and come back when you start feeling the pain of lost leads and messy follow up.
If you’re already at the “this is getting out of hand” stage, it’s probably time. Click here to start your free ActiveCampaign trial now.
Action Plan
Day 1–2:
- Start your free ActiveCampaign trial
- Connect your website / store / booking tool
- Import contacts who’ve already given permission
Day 3–4:
- Decide on one lead magnet or “first step” offer
- Create one form or landing page linked to your main list
- Add 3–5 basic tags you actually care about
Day 5–7:
- Write 3–5 short emails: welcome, quick win, deeper value, clear offer
- Build one simple automation that sends those emails in sequence
- Turn it on and let every new subscriber go through it
That’s enough to move from “I really should set up email one day” to “every new person is being welcomed and offered something relevant”.
Conclusion: From Hustle to Simple System
Right now, your growth might rely on hustle:
- Posting constantly
- Replying to DMs
- Remembering who to follow up with
- Hoping people come back on their own
ActiveCampaign gives you a quiet, reliable back‑end system that:
- Captures attention you’re already earning
- Follows up consistently
- Puts offers in front of the right people at the right time
You stay focused on creating, performing, and serving clients. The machine handles the repetitive follow‑up that actually drives revenue.
If that’s the shift you’ve been meaning to make for months, this is the simplest way to start.
Click here to start your free ActiveCampaign trial now and use the 7‑day plan above to get your first automation live.